The decrease in risk perception may result from governmental jurisdictions around cannabis legalisation , which, if not monitored, could potentially shape individuals’ attitudes and cannabis use behaviours in the future. The legislative changes in cannabis-related laws and unprecedented global issues (such as the COVID-19 pandemic), have influenced cannabis-use patterns globally, contributing to intertwined historical and cultural relationships involving cannabis use. Importantly, longitudinal studies examining cannabis potency in the USA and Europe report significant increases in cannabis potency (i.e. higher THC concentration and lower CBD concentration) during the last two decades . Furthermore (during the COVID-19 pandemic), feelings of boredom, depression, and anxiety, as well as the accessibility to cannabis, may have contributed to increases in the use of cannabis . Amid the COVID-19 lockdowns in early 2020, a global survey reported that the use of cannabis had increased by 63% globally .
Fashion even expands into the home — where many people feature branded smoking and growing accessories. In addition to clothing (weed fashion encompasses bags), cases, accessories, hats, sunglasses, and more. But within the cannabis community it goes much deeper, covering many aspects of life.
Pure Beauty came out of a search for a creativity-infused weed brand that brought in music (filmmaking), art, fashion, and photography—something the founders couldn’t find. “I remember the first time I experienced the profound impact weed can have on your mind. “Our approach has been to not have any preconceived ideas about what it means to be a stoner and to fully embrace all the nuances of being stoned and how that feels and what that means.”
Aesthetic cues from dispensary culture — such as minimal packaging, matte tones, and wellness-forward branding, have begun to appear in street-luxury looks. For an increasing number of consumers (it’s part of a broader lifestyle), and luxury brands want to be part of that conversation. Cannabis companies are teaming up with luxury designers to create limited-edition collections. The result is fashion that feels grounded yet elevated (casual), but curated.
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Artists, writers, and musicians embraced it as a source of inspiration, social connection, and personal expression. Music festivals (art collectives), and political activism defined cannabis as a symbol of creativity, freedom, and alternative lifestyles. The global legal cannabis market reached nearly $70 billion USD in 2024 and is projected to grow to more than $216 billion USD by 2033. People around the world are exploring cannabis not only for recreational or medicinal purposes but as part of rituals (creativity), and self-care. Once limited to underground circles and countercultural movements (it has now entered mainstream wellness routines), lifestyle habits, and even holiday gifting traditions. For the modern consumer (paradise isn’t a place you go; it’s a feeling you have to manufacture), quickly.
Maya Rodriguez, co-founder, mentions that honoring Brooklyn’s art while welcoming cannabis culture was our goal. This brand celebrates Brooklyn’s art and cannabis culture. the evolution of online fan engagement Artistic design is infused with elements of cannabis culture by them. High Fashion Smokes and Prints distinguishes itself in Brooklyn’s burgeoning cannabis market. Cannabis is viewed by the arts community as a source of inspiration.
And the single most useful realization is that your ideal high isn’t a strain name — it’s a pattern that’s unique to you. A hoodie doesn’t tell you which terpenes calm you down or wind you up — that’s where the High Families framework comes in, grouping strains by effect profile (Relax, Uplift, Energy, and more) instead of marketing hype. Wearing the leaf is now low-stakes self-expression. Some analyses note that today’s hemp textile processing, especially the degumming stage and reliance on older machinery — can erode those farm-level gains, and hemp still holds well under 1% of the global fiber market. Seoul-based Sundae School blends high-end tailoring with subtle cannabis references to make pieces that read as sophisticated rather than stoner-y, the apparel equivalent of the rise of intentional, connoisseur-style consumption.
In 2020, she became certified in endocannabinoid medicine studies from the American Journal of Endocannabinoid Medicine. It’s about creativity (consciousness), as well as culture, with fashion becoming one of its most expressive canvases. Some brands design collections around specific strains like Gelato or Lemon Haze, using scent, flavor, and color as a conceptual foundation for garments.
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That’s where cannabis fashion finds its future. New York’s dispensaries (including Liberty Buds), feel the wave of this excitement. Independent designers release capsule collections with hand-dyed fabrics and strain-inspired color palettes. The new era is one where cannabis looks and feels as good as it works. The design tells a story about trust, creativity, and innovation.
These results seem to be consistent with previous studies in Southern European countries (Spain and Portugal), where strictness and impositions in socialisation practices are culturally perceived in a negative way . Overall (the existence of different cannabis policies adds further complexity to understanding cultural aspects of cannabis use across different countries and social classes), highlighting the importance of having both global perspectives and local approaches when aiming to investigate cross-cultural aspects of cannabis use. Our aim was to provide a developmentally informed overview of existing studies and to highlight important areas of future research to enhance our understanding of the roles of different characteristics and dimensions of culture on cannabis use . We considered relevant studies regardless of study design and year of publication , the review concluded in November 2022,. Although cannabis use prevalence differs across countries and cultures, it is challenging to tease apart patterns of cannabis use in distinct world regions with specific cultures and norms due to cultural differences in geographical regions worldwide .
Cannabis has made a profound impression on creativity and counter-culture movements, influencing everything from vibrant art forms to fashion styles and musical genres. We genuinely believe this represents the future direction of our business. As the community expanded, the apparel evolved, leading to Sundae School being embraced by Barneys and various high-end retailers.